Print PR | Online PR | Social Media Management

Fashionable Tech | Music | Fashion & Lifestyle

Find Out More

Print PR | Online PR | Social Media Management

Fashionable Tech | Music | Fashion & Lifestyle

Find Out More

Print PR | Online PR | Social Media Management

Fashionable Tech | Music | Fashion & Lifestyle

Find Out More

Print PR | Online PR | Social Media Management

Fashionable Tech | Music | Fashion & Lifestyle

Find Out More

Print PR | Online PR | Social Media Management

Fashionable Tech | Music | Fashion & Lifestyle

Find Out More

Print PR | Online PR | Social Media Management

Fashionable Tech | Music | Fashion & Lifestyle

Find Out More

What We Do

Since 2000, Sliding Doors has consistently worked with cutting edge brands, music and events. We offer an infectious blend of enthusiasm, creativity and tenacity, alongside years of experience and wide ranging contacts. We deliver results and do it with a smile.

We’re the people you need on your team!

….a boutique PR company delivering creative campaigns that focus on fashionable tech, music and fashion/lifestyle.

….we plan and execute targeted media campaigns that engage and excite.

….we develop bespoke strategies that deliver high value results, powered with passion, precision and tenacity.

Print PR

Wherever you want to be, we know how to get you there – National, Regional, Specialist, Lifestyle…

Online PR

The digital world moves fast and so do we, maximising your opportunities – Web, Digital Magazines, Blogs, Video…

Social Media Management 

Engage and influence; we implement a coherent strategy, delivering bespoke content to grow and connect…

We love fashionable tech

Innovative, disruptive start ups, established brands, lifestyle-focused gadgets you have to have…

We love music

Underground club cuts, crossover hits, artists, events, festivals, Ibiza, from indies to major labels…

We love fashion and lifestyle

Original accessories, clever ideas, eye-catching design, where fashion meets functionality…



Case Studies


During my time at X-mini, I was lucky enough to come across Sliding Doors and eventually get them on board to manage our PR efforts in the UK. Being based in Singapore which is miles away in a different time zone, it was a pleasure being able to work with James, Nicola and their team because I could trust them to do the best for our brand and our products. They took great efforts to thoroughly understand the brand and our direction and it was nothing but enjoyable working with the team. Their positive energy and enthusiasm to keep getting X-mini out there gave me the confidence in them to bring us results, which they definitely did.

Darrelle Eng

Senior Manager, Marketing & Communications, Xmi Pte Ltd (X-mini)

Nicola and the Sliding Doors team are a refreshing bunch that have set themselves apart from the ever growing cut-and-paste PR game. They are engaged with both their clients and their media outlets in a meaningful way and go the distance to make things happen. I’ve had nothing but a positive experience.

David Ireland

President, Magnetic Mag

Nicola and James are my go-to duo for all things Ibiza and music. They’re a pleasure to work with and always on hand to make sure we produce the best possible features, interviews and listings. If I need anything, they are always quick to respond to any deadline. They make a superb team.

Jennifer Dunkerley

Lifestyle Editor, Daily Star

Few players have the ”magic” needed to reach out with pioneering products. As a young brand it’s always been a pleasure working with James and Sliding Doors. Their experience, in combination with great people skills, really suits Mutewatch

Mai-Li Hammargren

Co-founder and CEO, Mutewatch

The team over at Sliding Doors are a pleasure to work with, offering a selection of niche labels and continue to be fast, pro-active and on-the-ball in terms of trends and products in menswear.

Victoria Jackson

Editor In Chief, Menswear Buyer Magazine

We contracted Sliding Doors to launch our new series Best Nights Ever. Having been involved in compilations for 10 years we were realistic of the amount of press we might receive. We are pleased to say that we have estimated the value of the press coverage to be 7 X the amount paid for the contract….money well invested.

Ben Sowton

Managing Director, Meerkat Music / Seamless Recordings

PR has always been scary sector when thinking about boosting the profile of your company. Here at Minirigs we received many emails from different PR companies giving us wishy washy information about how they can support us. After stumbling across Sliding Doors and looking at their portfolio I could instantly see they had the experience to help support our brand, I followed this up with a phone call which reinforced my feelings about them, James and Nicola are very direct and coherent about what they can do for us. We are months down the road now and we’re very happy with the service they have provided. They have delivered a wide spread of really high profile coverage and we’re very excited about what is ahead of us.

Thomas Tucker

Managing Director, Minirigs

Sliding Doors Publicity has been a pleasure to work with. James has been kind, and always responds quickly. When working with him, I actually feel as though I’m talking with another human instead of the robots of other publicity companies! I always look forward to working with him.

Benton Trerise

Editor, AndroidGuys

I have used Sliding Doors Publicity for the recent launch of my new company. We have found the knowledge that James has of the music, lifestyle and tech market, to be invaluable and paramount to our successful launch this year. Sliding Doors have solid, influential relationships with online & print magazines – these have helped us to develop strong brand awareness in a short amount of time.

Scott Weller

Founder, Bloc & Roc Headphones

I’ve been working with Sliding Doors Publicity at Beatsmedia UK for a very long time now, they have become my No1 go to source for Music Industry related content. The team focus is second to none, coupled with their hard-work, and “always-on” work ethic makes them a real dream to work with.

Rachel Rixham

Editor, Beats Media UK / Tilllate UK

I believe Sliding Doors to be one of a rare new breed of 360 multimedia companies combining an innovative approach to conventional and digital formats, with a in depth knowledge of the consumer. Sliding Doors were responsible for delivering substantial ROI for Subspecies and A Votre, right across the board, with particular strength in event management, brand activation and achieving key PR wins. The understanding and enthusiasm of music related products is second to none.

Matt Winton

Brand Manager, Subspecies / A Votre

James and his staff are key to our success, not only in terms of securing quality press, but also with feedback and ideas for instore display, marketing activities etc. The Sliding Doors crew is hard working and well connected which have opened up many doors for us!

Andreas Ehde

President, CEO & Founder

Having dealt with Nicola and Sliding Doors for over a decade, firstly through M8 Magazine and more recently with Essentialibiza, I have found them to be consistently professional, innovative in their ideas and reliable when it comes to delivering content from their clients. Happy to deal with them as they make my job easier.

Iain Thompson

Editor, Essential Ibiza

I’ve worked with Sliding Doors on various projects and they are one of the most professional organisations I’ve had the pleasure of working with, they deliver what they say they will and provide an unbeatable service.

Chris Jones

Consumer tech reviewer, The Gay UK

Sliding Doors is one PR firm that’s always been a pleasure to work with. Despite the time difference and distance — they’re in Britain and we’re in USA — they always deliver what we need in a complete and timely manner, whether it’s music- or tech-oriented.

Jim Tremayne

Editor, DJ Times

I have worked with Sliding Doors from the inception of Perfect Havoc.  They were the only choice for me and have delivered in every way. They have been a massive part of the success of the artists but mainly the development of the brand as a whole.  Aside from the fantastic, hugely personable and experienced team, they have shown the versatility that’s required when setting up a company with such diverse areas.

Adam Griffin

Managing Director, Perfect Havoc

My experience of working with Sliding Doors has always been a smooth and pleasurable one. Nicola and the team deliver with equal amounts of enthusiasm and professionalism.

Pete Graham

Editor, Flush Magazine

I enjoy working with the team at Sliding Doors. Nicola Freitas combines enthusiasm with detailed sector knowledge and provides usually busy and under resourced media with an invaluable service which must be to the advantage of the agency’s clients. Sliding Doors do their homework in advance so there is never any pointless pitches, irrelevant to the media brand. I enjoy working with Nicola and James at Sliding Doors and their contribution always seems to make Tilllate Magazine a little more interesting!

David Faulds

Managing Editor, Tilllate Magazine

Notion have been working with Sliding Doors since day one, and they’ve always been fun, efficient and easy to work with – we’re big fans of the way they do things!

Seb Law

Online Editor, Notion Magazine

Working with Sliding Doors over the years has been a pleasure. They’ve PR’ed many areas of the Pukka Up business including our album releases, UK events and Ibiza season and always deliver great results spanning music and lifestyle media. They completely understand the Pukka Up ethos and brand and continue year on year to deliver high-value PR coverage.

Mark Graham

Founder, Pukka Up

Sliding Doors went above and beyond for our last album and made the whole PR experience a joy. I can’t wait to work with them again –  just wish we’d found them sooner!

James Wiltshire

Producer, Freemasons

Sliding Doors is one of the most delightful PR companies we have the pleasure of working with. They are punctual, professional and polite and their eye for good clients means we always make time for whatever they are promoting. Nicola and James are a lot of fun to work with and have regularly drank me under the table – something I insist all PRs attempt.

Nick Stevenson

Publisher, Mixmag

We’ve worked with Sliding Doors for the past two years of the festival and we’ve always been really pleased with what they’ve delivered for us. We’ve seen press coverage from all our key publications, and even found ourselves nominated for an NME Award after a particularly successful 2014.

Sarah Nulty

Festival Director, Tramlines

It is always a great pleasure to deal with both Nicola and James at Sliding Doors. They are always helpful and know their music.

Mark Kavanagh

Assistant Editor, Irish Daily Star

We have a fantastic relationship with the team at Sliding Doors. I’m constantly impressed by the enthusiasm and genuine creative spark displayed by James and Nicola on each project upon which they embark. Professional, fun and always open to exciting new ideas I have no hesitation in recommending them to anyone looking to increase their PR coverage.

Reiss Bruin

Editor, Data Transmission

Have been working with Nicola and James at Sliding Doors for a few years now, and I can not express enough just how professional they are. They are super efficient, detailed, and most importantly they provide me with great material to work with and publish in the magazine & online. Thank you Sliding Doors Publicity.

Martin Wright

Club Music Editor, 69 Degrees Magazine

I’ve worked with Sliding Doors on several campaigns now and they never fail to deliver. They are always full of good ideas and willing to go that extra mile to get that all important exposure for the artists. Sliding Doors are a professional and fun outfit and for me, the best looking PR team out there!
Steve B

MD, Big Fish Little Fish

Sliding Doors has been a vital tool to us at Concrete Promo. They always commit 100% and deliver first class results whether it be electronic or physical press. Their honesty and dedication is second to none and they are always our first point of call when looking for external press/blog exposure.

Steve Stimpson

Managing Director, Concrete Promo Ltd

Sliding Doors has been more than just a hired publicity company for Sea to Sun. They have consistently been an integral extension of our day to day team. They are professional and reliable while always exhibiting a charming touch. Communication with Sliding Doors is always a pleasure and we are very happy to have them representing us!

Anton Bass

Vice President / Director A&R, Sea To Sun Recordings

Sliding Doors were a real pleasure to work with and secured some really great coverage to publicise the UK launch of Eden!

Chris Lawrance

Head of Publicity , Metrodome Distribution

Meet The Team

James Hamilton

James Hamilton

Managing Director

James brings a wealth of experience and leadership to Sliding Doors. His varied and interesting career began in the music industry in the late 90’s where he ran a number of vinyl record labels, as well as managing high profile DJs / producers and working on a string of top 10 hits. He set up Sliding Doors in 2000, and the company quickly grew, representing household name DJs, major labels and the biggest events in the burgeoning electronic music scene. By 2007 James had also started working with fashionable tech brands, helping them to establish a positive media profile and strong retail presence in the UK. He successfully introduced cutting edge brands such as Tonium Pacemaker and Mutewatch to the market. As the exclusive UK agent for Urbanears, Marshall Headphones and Coloud, he helped establish headphones as fashion accessories in the UK. Sliding Doors oversaw a hugely successful PR campaign for these brands, while James also doubled their sales in fashion / lifestyle and tripled sales in consumer electronics, year on year over 2 years. James’ wide range of experience brings an innate understanding, strategic approach and unique perspective to any PR campaign.

James loves music and has played the guitar for over 20 years, and as a DJ, he’s a legend in his own bedroom. He’s fascinated with the latest must-have gadgets, is a big football fan and regularly trains in Kung Fu to stay fit.

Nicola Freitas

Nicola Freitas


With 10 years experience in Public Relations, Nicola has significant success connecting products, services and brands to target audiences, specialising in music and entertainment. She has formulated numerous media strategies and implemented many high impact PR campaigns, with highlights including the European launch of Coca-Cola’s online music studio, Burn Studios – a campaign which delivered an audience reach in excess of 15million; the launch of Sheffield’s Olympics festival of music and sport, Sheftival, that generated over £1million value in media coverage; hundreds of club events for leading brands and artists such Mixmag and the Swedish House Mafia; plus dozens of single, album and compilations releases on imprints including Universal, Ministry of Sound, Toolroom and Seamless Recordings.

From promoting events, record labels, and artists, to products in fashion and technology; Nicola’s work has regularly featured in high profile print and online media, from broadsheets to specialist, and from the biggest web portals through to the most influential blogs. With a tenacious ‘can do’ attitude Nicola’s work also often finds its way onto key radio and TV slots, adding extra value to any campaign.




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+44 (0) 20 8582 0404

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Sliding Doors Publicity

Basepoint Centre

272 Field End Road