Print PR | Online PR | Social Media Management

Music | Events | Fashionable Tech

Find Out More

Print PR | Online PR | Social Media Management

Music | Events | Fashionable Tech

Find Out More

Print PR | Online PR | Social Media Management

Music | Events | Fashionable Tech

Find Out More

Print PR | Online PR | Social Media Management

Music | Events | Fashionable Tech

Find Out More

Print PR | Online PR | Social Media Management

Music | Events | Fashionable Tech

Find Out More

What We Do

Since 2000, Sliding Doors has consistently worked with cutting edge music, events and brands. We offer an infectious blend of enthusiasm, creativity and tenacity, alongside years of experience and wide-ranging contacts. We deliver results and do it with a smile.

We’re the people you need on your team!

….a boutique PR company delivering creative campaigns that focus on music and fashionable tech.

….we plan and execute targeted media campaigns that engage and excite.

….we develop bespoke strategies that deliver high-value results, powered with passion, precision and tenacity.

Print PR

Wherever you want to be, we know how to get you there – National, Regional, Specialist, Lifestyle…

Online PR

The digital world moves fast and so do we, maximising your opportunities – Web, Digital Magazines, Blogs, Video…

Social Media Management 

Engage and influence; we implement a coherent strategy, delivering bespoke content to grow and connect…

We love music and events

Underground club cuts, crossover hits, artists, events, festivals, Ibiza, from indies to major labels…

We love fashionable tech

Innovative, disruptive start ups, established brands, lifestyle-focused gadgets you have to have…


Past and Present

Case Studies


Quite honestly the only PR company I’ve come across in the last 7 years that not only does exactly what they say they will, but exceed our expectations regularly. The team has a breadth of experience that we’ve found indispensable in multiple scenarios and promotions across the UK…a secret weapon for any business’s armoury.

Nathan Reed

Managing Director, Mega Events

“Sliding Doors are an absolute pleasure to work with. Always reliable and quick to answer any questions and feedback I ask for. They scored my artist some fantastic press and blog support and have really pushed for greatness. I would highly recommend Sliding Doors Publicity for your clients. Kevin Continelli

Tuned In Management

Nicola is absolute gem to work with. Her positivity is infectious, she is always willing to help out with a PR request and she’s always upfront with exactly what she can and cannot do. Having worked with Sliding Doors for a number of years now, Nicola is one of those ‘go-to’ people who gets old skool publishing. I can rely on her to help out with a feature and to meet a deadline, and she does it with a smile too, which is a huge bonus. I love working with Sliding Doors. It’s a fun business, run by people who clearly love what they do.
Caroline Clift

Editor, Stand Out Magazine

During my time at X-mini, I was lucky enough to come across Sliding Doors and eventually get them on board to manage our PR efforts in the UK. Being based in Singapore which is miles away in a different time zone, it was a pleasure being able to work with James, Nicola and their team because I could trust them to do the best for our brand and our products. They took great efforts to thoroughly understand the brand and our direction and it was nothing but enjoyable working with the team. Their positive energy and enthusiasm to keep getting X-mini out there gave me the confidence in them to bring us results, which they definitely did.

Darrelle Eng

Senior Manager, Marketing & Communications, Xmi Pte Ltd (X-mini)

James and Nic have been working as our PR team since April this year. They have been instrumental in the development of our brand over the Ibiza season and have taken us to another level with their extensive knowledge and understanding of the music and entertainment industry. 

Craig Shields

Promoter, Taste The Punch

Few players have the ”magic” needed to reach out with pioneering products. As a young brand it’s always been a pleasure working with James and Sliding Doors. Their experience, in combination with great people skills, really suits Mutewatch Mai-Li Hammargren

Co-founder and CEO, Mutewatch

Sliding Doors has been more than just a hired publicity company for Sea to Sun. They have consistently been an integral extension of our day to day team. They are professional and reliable while always exhibiting a charming touch. Communication with Sliding Doors is always a pleasure and we are very happy to have them representing us!

Anton Bass

Vice President / Director A&R, Sea To Sun Recordings

I’ve worked with Sliding Doors on various projects and they are one of the most professional organisations I’ve had the pleasure of working with, they deliver what they say they will and provide an unbeatable service. Chris Jones

Consumer tech reviewer, The Gay UK

I have used Sliding Doors Publicity for the recent launch of my new company. We have found the knowledge that James has of the music, lifestyle and tech market, to be invaluable and paramount to our successful launch this year. Sliding Doors have solid, influential relationships with online & print magazines – these have helped us to develop strong brand awareness in a short amount of time.

Scott Weller

Founder, Bloc & Roc Headphones

It’s been a pleasure working with Nic and James, they really understand and support what we’re trying to achieve. They bring invaluable expertise to our small team and this year in particular have secured a huge range of coverage and helped us deal with some tricky media situations with confidence, professionalism and speed. We’re very grateful to have them on board! Andrea Francis

Festival Director, Bournemouth Arts by the Sea Festival

Sliding Doors are a pleasure to work with on PR for Arts by the Sea, and have achieved some very impressive coverage, including international press alongside inclusion across many national UK publications. As a combined arts festival, we deliver a somewhat niche product, but we have always felt that Sliding Doors have taken the time to understand who we are and how to leverage our best assets – gaining consistently positive results in the process. Dr Roxy Robinson

Creative Director, From The Fields

Nic and James have looked after all of Weird Science’s press for a good few years and I have nothing other than praise for them. Their work on MADE Festival has really helped grow the brand nationally, and they always understand the brief and deliver in spades. Pete Jordan

MD / Founder, Weird Science / MADE Festival

James at Sliding Doors Publicity has proved himself to be extremely helpful and efficient, even under the pressure of tight deadlines. Nothing is too much trouble and he anticipates all the things I need to do my job properly. Some journalists are reluctant to admit how much assistance a good PR company can be in providing accurate and timely information for writing a story. James sets the standard for others to follow.

Mark Sparrow

Contributor - audio / photography, Forbes Magazine

The team at Sliding Doors have been overseeing our PR communications for the past two years – in this time they’ve helped us secure regular coverage across national, regional and local publications. From curating press releases to securing interviews, key editorial features and offering general advice, Nicola and James are always a pleasure to work with. A crucial element of our marketing mix – an agency I’d recommend to all.

Connor Scanlan

Founder, Foreverland

Nicola and the Sliding Doors team are a refreshing bunch that have set themselves apart from the ever growing cut-and-paste PR game. They are engaged with both their clients and their media outlets in a meaningful way and go the distance to make things happen. I’ve had nothing but a positive experience. David Ireland

President, Magnetic Mag

Sliding Doors Publicity has been a pleasure to work with. James has been kind, and always responds quickly. When working with him, I actually feel as though I’m talking with another human instead of the robots of other publicity companies! I always look forward to working with him. Benton Trerise

Editor, AndroidGuys

Nicola and James are my go-to duo for all things Ibiza and music. They’re a pleasure to work with and always on hand to make sure we produce the best possible features, interviews and listings. If I need anything, they are always quick to respond to any deadline. They make a superb team. Jennifer Dunkerley

Lifestyle Editor, Daily Star

I would highly recommend the services of Sliding Doors. They did a great job of raising our profile at Trax Records to excellent! More than that, I consider James and Nic as part of the family… They are real people who know and love music and get the word out! Rachael Cain

CEO, TRAX Records

Sliding Doors is one PR firm that’s always been a pleasure to work with. Despite the time difference and distance — they’re in Britain and we’re in USA — they always deliver what we need in a complete and timely manner, whether it’s music- or tech-oriented.

Jim Tremayne

Editor, DJ Life (former DJ Times)

PR has always been scary sector when thinking about boosting the profile of your company. Here at Minirigs we received many emails from different PR companies giving us wishy washy information about how they can support us. After stumbling across Sliding Doors and looking at their portfolio I could instantly see they had the experience to help support our brand, I followed this up with a phone call which reinforced my feelings about them, James and Nicola are very direct and coherent about what they can do for us. We are months down the road now and we’re very happy with the service they have provided. They have delivered a wide spread of really high profile coverage and we’re very excited about what is ahead of us.

Thomas Tucker

Managing Director, Minirigs

Sliding Doors has been a vital tool to us at Concrete Promo. They always commit 100% and deliver first class results whether it be electronic or physical press. Their honesty and dedication is second to none and they are always our first point of call when looking for external press/blog exposure.

Steve Stimpson

Managing Director, Concrete Promo Ltd

Sliding Doors is one of the most delightful PR companies we have the pleasure of working with. They are punctual, professional and polite and their eye for good clients means we always make time for whatever they are promoting. Nicola and James are a lot of fun to work with and have regularly drank me under the table – something I insist all PRs attempt.

Nick Stevenson

Publisher, Mixmag

I have worked with Sliding Doors from the inception of Perfect Havoc.  They were the only choice for me and have delivered in every way. They have been a massive part of the success of the artists but mainly the development of the brand as a whole.  Aside from the fantastic, hugely personable and experienced team, they have shown the versatility that’s required when setting up a company with such diverse areas.

Adam Griffin

Managing Director, Perfect Havoc

Notion have been working with Sliding Doors since day one, and they’ve always been fun, efficient and easy to work with – we’re big fans of the way they do things! Seb Law

Online Editor, Notion Magazine

Having worked with Sliding Doors over a number of years, I have found their service second to none. Their attention to detail and their availability – from crisis management to running onsite press – makes them stand out from the pack. Russell Pate

Event Director, Victoria Warehouse

James and his staff are key to our success, not only in terms of securing quality press, but also with feedback and ideas for instore display, marketing activities etc. The Sliding Doors crew is hard working and well connected which have opened up many doors for us!

Andreas Ehde

CEO & Founder, Unit Portables

Sliding Doors is a well-established, boutique PR agency who are always flexible when catering to the needs of their clients, no matter how large a project may be.

They have proven to be efficient, enthusiastic and hard working whenever they have provided a PR campaign for one of our shows. I would definitely recommend them.

Barry Almond

Co-Founder, Back To The Old Pool / Active Talent Agency

We’ve worked with Sliding Doors for the past four years of the festival and we’ve always been really pleased with what they’ve delivered for us. We’ve seen press coverage from all our key publications, and even found ourselves nominated for an NME Award after a particularly successful year.

Sarah Nulty

Festival Director, Tramlines

“I’ve had the pleasure of working with Nicola and James for the better part of my career through my management and label Perfect Havoc. I have nothing but good things to say about these two. I’ve gotten so many amazing opportunities from Sliding Doors and they keep delivering year by year.” Tobtok

Producer / DJ

Sliding Doors went above and beyond for our last album and made the whole PR experience a joy. I can’t wait to work with them again –  just wish we’d found them sooner!

James Wiltshire

Producer, Freemasons

James and Nicola are an absolute pleasure to work with. Professional, responsive and took great time and care to understand our brand and what we needed to achieve. Through our time working together, they not only gave our brand global exposure to the masses, but also increased industry credibility through placement and positioning in the right publications. Would highly recommend.

JoJo Walker

Creative Director, Halcyon Nightclub San Francisco

It is always a great pleasure to deal with both Nicola and James at Sliding Doors. They are always helpful and know their music.

Mark Kavanagh

Assistant Editor, Irish Daily Star

We contracted Sliding Doors to launch our new series Best Nights Ever. Having been involved in compilations for 10 years we were realistic of the amount of press we might receive. We are pleased to say that we have estimated the value of the press coverage to be 7 X the amount paid for the contract….money well invested.

Ben Sowton

Managing Director, Meerkat Music / Seamless Recordings

Sliding Doors PR company are hands down one of the most thorough and efficient companies we have had the pleasure of working with. Always on hand to go through ideas, give up their time at short notice to meet deadlines and really took our event on, as if it was their own.

They understood our needs as a small business and made us feel completely at ease that our company was being represented in the best possible way, at all times. We were very happy to see our event across a variety of media platforms, throughout the campaign.

Sliding Doors have a great team who are attentive, professional and empathetic from the very beginning of the campaign right up until the end and since beyond.

 We can’t fault them or recommend them highly enough.

Angela & George

Co-Founders, Big Family Festival

Working with Sliding Doors over the years has been a pleasure. They’ve PR’ed many areas of the Pukka Up business including our album releases, UK events and Ibiza season and always deliver great results spanning music and lifestyle media. They completely understand the Pukka Up ethos and brand and continue year on year to deliver high-value PR coverage.

Mark Graham

Founder, Pukka Up

I’ve worked with Sliding Doors on several campaigns now and they never fail to deliver. They are always full of good ideas and willing to go that extra mile to get that all important exposure for the artists. Sliding Doors are a professional and fun outfit and for me, the best looking PR team out there!
Steve B

MD, Big Fish Little Fish

Meet The Team

James Hamilton

James Hamilton

Managing Director

James brings a wealth of experience and leadership to Sliding Doors. His varied and interesting career began in the music industry in the late 90’s where he ran a number of vinyl record labels, as well as managing high profile DJs / producers and working on a string of top 10 hits. He set up Sliding Doors in 2000, and the company quickly grew, representing household name DJs, major labels and the biggest events in the burgeoning electronic music scene. By 2007 James had also started working with fashionable tech brands, helping them to establish a positive media profile and strong retail presence in the UK. He successfully introduced cutting edge brands such as Tonium Pacemaker and Mutewatch to the market. As the exclusive UK agent for Urbanears, Marshall Headphones and Coloud, he helped establish headphones as lifestyle accessories in the UK, while Sliding Doors oversaw a hugely successful PR campaign for these brands. James’ wide range of experience brings an innate understanding, strategic approach and unique perspective to any PR campaign.

James loves music and has played the guitar for over 20 years, and as a DJ, he’s a legend in his own bedroom. He’s fascinated with the latest must-have gadgets, is a big football fan and regularly trains in Kung Fu to stay fit.

Nicola Freitas

Nicola Freitas


With 10 years experience in Public Relations, Nicola has significant success connecting products, services and brands to target audiences, specialising in music and entertainment. She has formulated numerous media strategies and implemented many high impact PR campaigns, with highlights including the European launch of Coca-Cola’s online music studio, Burn Studios – a campaign which delivered an audience reach in excess of 15million; the launch of Sheffield’s Olympics festival of music and sport, Sheftival, that generated over £1million value in media coverage; hundreds of club events for leading brands and artists such Mixmag and the Swedish House Mafia; plus dozens of single, album and compilations releases on imprints including Universal, Ministry of Sound, Toolroom and Seamless Recordings.

From promoting events, record labels, and artists, to products in fashion and technology; Nicola’s work has regularly featured in high profile print and online media, from broadsheets to specialist, and from the biggest web portals through to the most influential blogs. With a tenacious ‘can do’ attitude Nicola’s work also often finds its way onto key radio and TV slots, adding extra value to any campaign.


Send us a mail…

Pick up the phone…

+44 (0) 7957 690 652