CASE STUDIES
The Brief:
Established in 2009, Tramlines is one the UK’s biggest inner-city music festivals, based in Sheffield. Sliding Doors has been hired by the festival since 2013 to manage its vast, multi-channelled press campaign. Our brief is to handle national and regional, print, radio and online media, delivering the festival’s brand messages of music diversity, value for money, and as an alternative festival experience.
What We Did:
Sliding Doors creates detailed PR plans to launch multiple lineup announcements, exclusive announcements with key press, competitions, interviews, and previews over a 6 month period. We work hard to ensure that our press releases sent to an extensive media list are covered in the biggest and most influential news feeds, that artist interviews appear on the most relevant of platforms, and that Tramlines is featured is as many festival guides as possible. With many different elements to the festival, whether that’s a niche style of world music, or entertainment for families, we think outside the box to generate media coverage in those areas.
What We Achieved:
Over the years, Sliding Doors has secured extensive coverage for the festival in a wide range of print and online publications such as NME, Kerrang, The 405, DIY, Mixmag, FACT, Resident Advisor, Dummy, BBC 6 Music, Amazing Radio, BBC Radio Sheffield, the guardian, Daily Mirror, i newspaper, Exposed, Toast, The Star, Bliss and Stylist. Our on-site press room management and hosting artist interviews and reviewers has ensured journalists have had a positive experience with the brand. We have continued to reinforce Tramlines as an ‘alternative’ festival and one that is great value for money in all press coverage.